We start with a family enjoying each others company, as the family does what families do we pause every time they come in contact with a device that uses batteries and we show how Duracell is all around us every day, we show how Duracell impacts our lives in every way even ways we don't always remember, but at the end of the day Duracell is what makes us laugh, its what makes us safe and Duracell even helps us with our tools for education.