For our commercial, we hope to highlight the many uses of Benjamin Moore’s Chalkboard Paint in Any Color in a fun and quirky way. The story follows a family waking up in the morning, using Chalkboard Paint to make their day easier, more organized, and a bit more fun! Using a combination of live-action, miniature sets, and stop motion animation – we will work to create a strong visual style, resembling a living dollhouse, through which the audience views the family.