Inspired by the scene from "Paranormal Activity," where the demonically possessed Katie stands over the bed watching her boyfriend sleep for an extended period of time, Katie will be replaced by a toothbrush. This toothbrush, After 3 months of bacteria build-up, the TB becomes possessed and eerily haunts it's owner, who is asleep in bed. At the tail end of the spot, the TB attacks the camera and cuts the transmission. The footage will have the dark blue "night vision" reminiscent of the film.