Our pitch for the Colgate “Bad Toothbrush- Viral Video Contest,” consists of two video concepts with the character of the bad toothbrush portrayed in an unexpected yet easily identifiable way.
The first concept features an actor playing the role of the toothbrush. The second concept plays on the theme of the intimate relationship between a person and their toothbrush. An actress interacts with a prop toothbrush that is built to be the size of a person.