Pitch concepts for creative social videos and posts that illustrate authentic stories of getting back to sweat, or recommitting oneself to a holistic fitness goal.

Everyone has a personal sweat-based resolution or goal. Short-term or long-term, those goals can often be met with challenge and adversity. We want you to pitch your own back to sweat story and how you would visually bring it to life through social media. The goal of this project is to identify a format in which others can tell their stories in a similar way.

These stories will live on Instagram and IGTV, so creative storytelling might be a description of what your gif would look like, how you might use Instagram tools like countdowns, polls, or stickers. Perhaps you have an interesting way to tell your back to sweat story using guest comments, or a channel takeover. As long as your story can be told through Instagram in a fun and authentic way, we want to hear it!

DELIVERABLES:

• A description of your back to sweat goal.
• A visually creative execution through the Instagram platform that brings your story to life.

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Instagram.com/lululemon 
• Hero content for IGTV 
• Supporting content on: IGS, Feed, Facebook Feed, and @lululemonmen  

Please see platform best practices page.

TARGET AUDIENCE:

• lululemon guests, male & female, 18 - 40 

TONE:

• Voice: trusted friend and motivator
• Raw, authentic, inspiring, real.
• Light-hearted humor and fun.

EXECUTIONAL MANDATORIES: 

• Your submission must include a description of what your goal is and what keeps you motivated.
• Your submission must include a creative and visual way to tell your back to sweat story on the Instagram platform.
• Goals should be inspired by sweatlife in some way, whether it is a specific physical goal or one on personal growth. 

The sweatlife is lululemon's philosophy made up of three core pillars:  sweat, grow, connect.

• Sweat – Putting in the work to make a positive impact for yourself and others in all aspects of life
• Grow – Commitment to growth, whether it’s personal, professional, or within the community
• Connect – Nurturing impact within a community; finding your ‘tribe’ and lifting them up

Tell us your concept in 250 characters or less. Your concept must include a description of what your goal is and what keeps you motivated, as well as a creative and visual way to tell your back to sweat story on the Instagram platform. Think of this as a longer, more detailed Idea in 250 characters. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign. For more specifics about what exactly the Sponsor is looking for, be sure to check out the Project Brief.

Three greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.