I'd like to take a slightly different approach to this concept. I'd assemble a diverse group of kids and shoot each one individually in front of a white cyc wall in contrasty black and white attempting to spell words without the "A". In candid moments we capture them looking confused, stumbling to make it through the words. One even says "I can't do it" and walks off. Close with kids stating the key message behind vitamin angels and how viewers can help reduce VAD by sharing the video.