I'd like to take the idea from the link below and make a compelling commercial.I have a 2 year old and this vid is reason enough for me to buy the Aura Paint.
Child who loves drawing on wall.Show split screen of the parent who used Aura paint compared to the one who used the other brand paint. First, they buy Aura paint to cover it (one coat!) NEXT years to come how easily it wipes off. DURABILITY. "For every budding artist in the family there's Benjamin Moore Aura" LOGO.