
Create original video content for Tongal’s YouTube Channel based on one of five different established formats.
The Tongal Community consists of incredible creators and content makers, and over the years has continued to grow, with over 30,000 Subscribers on its YouTube Channel. Now we’re giving you the creative freedom to let your out-of-the-box ideas fly and play around and in the process, showcase your work to everyone and help us grow our community at the same time.
We’re asking you to create videos for Tongal’s YouTube Channel, working off any of the formats below - and note, we’ve provided additional information about each in the Background/Additional Details:
Creative Trend Videos
Tips & Tricks Videos
Remix Videos
Tour Videos
Everyday Life, If Directed By...
All we ask is that you either inform, entertain, or both, and that creativity is at the heart of your content. We are open to considering already existing content for the channel, as well as multi-video series formats, and we're also open to taking a look at ideas and concepts that aren't yet fully formed, so we’re happy to help you develop something that has potential. Look below at our reference videos to see the level of diversity we’re open to.
When you submit your videos, our producers may have revisions and suggestions.
DELIVERABLES: There are 4 total assets.
Video for YouTube (16x9)
One :10-:30 promotional cutdown for IG (1x1)
Two Thumbnail Images delivered as PNG with PSD raws (1280x720 and 1080x1080)
One 500 word written summary for the YouTube description.
TIMELINE:
EXPOSURE:
YouTube, with cutdowns used to promote on Instagram.
Please review the platform best practices page.
TARGET AUDIENCE: The Tongal Community and creators across the Internet - predominantly writers, filmmakers, directors, animators, editors, and producers.
EXECUTIONAL MANDATORIES: You will be required to utilize the Tongal YouTube Channel title sequence, end card, thumbnail frames and background loop (if needed).
By participating in this project, creators acknowledge that the sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward with a greenlit submission, we will notify you in the event the sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
FORMATS WE'RE LOOKING FOR:
Tips & Tricks Videos: Do you have creative filmmaking or audio tips you just have to share with the Tongal community? Here’s your chance. Create dynamic tips videos and help creators take their content to the next level. Should be no longer than 3 minutes.
Remix Videos: Are you a fan of found footage? Do you find yourself looking at old commercials from the 60s? Can you recut a scene to be a different mood? or a trailer? like Scary Mary or the Shining Happy Trailer? Then this is the video series for you. Recut/Remix some of your favorite content into something completely new. Should be no longer than 3 minutes.
Tour Videos: Do you have a workshop or space that you create in that you want to share with the Tongal Community? Give us the tour. Show us how your layout maximizes your time and creativity, share what efficiencies you’ve learned and offer some design ideas. Videos should be no longer than 3 minutes.
Everyday Life, If Directed By: Tired of the same old routine? Spice it up by creating a video where things are a little different- like “Making a Cake, if Directed by Werner Herzog.” or “Cleaning the House, if Directed by Wes Anderson”. Should be no longer than 3 Minutes.
REFERENCE VIDEOS FOR INSPIRATION:
Here’s are links to the variety of content types we’re open to. While some clearly have an associated cost above $250, we want you to feel inspired to go as outside the box as some of these creators.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven't unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for any costs associated with the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.