How do you combine a message of stark warning that doesn't descend into scaremongering? And how do you combine that with an uplifting note of hope? The answers to those questions will raise SOx awareness and highlight Yara's place at the forefront of green technology. In "Breathe," we'll use swift, flowing camera movements to follow a SOx particle from a ship exhaust into the lungs of unsuspecting men, women & children. "Future" will highlight Yara's tech & humanity in a beautiful, dynamic way.