Share thumb-stopping, celebratory, and even nostalgic concepts for social media to help new audiences discover the immense library of female-driven content on Paramount+.

Paramount+ is the ultimate destination for immersive character-driven storytelling and fan-driven communities - especially when it comes to women-centered stories in particular. Through its impressive catalogue of current and past women-led content, Paramount+ celebrates the strength and complexity of women characters, both on and off-screen.

To highlight Paramount+'s diverse and empowering women-led content and to attract fans of character-driven narratives and cult classic series to the platform, Paramount+ is looking for executional social concepts that encourage fans to specifically seek out Paramount+ to watch (or rewatch) their favorite female-driven stories. 

Paramount+ is particularly interested in gamified and interactive approaches that highlight the breadth of content available for young women on Paramount+. For example, can we create a tarot card or horoscope reading to recommend certain shows to viewers? Can we celebrate iconic fashion looks with a "Who Wore it Best?" idea? Think about fun, eye-catching executions that would play well on social media - like an intricate embroidery of key characters and quotes coming to life before our eyes. Video executions are preferred, but static concepts could also work. No matter what, make sure to highlight the power of women, no matter their age or background.

Your concept should ideally be able to feature multiple different titles (check out the Background for a list of key titles), but it can also center around one specific title if you have a particularly compelling idea. Importantly, Paramount+ is a global platform, so consider how your concept could resonate with fans all over the world. Here are some key themes to focus on:

• Empowerment and Resilience: Highlighting strong women protagonists and empowering role models overcoming challenges and driving the narrative forward, while inspiring viewers to embrace their inner strength and courage.
• Diversity and Representation: Showcasing a range of women characters from different backgrounds that reflect the richness of human experiences.
• Legacy and Nostalgia: Celebrating iconic titles and beloved characters with long-lasting cultural impact while leveraging nostalgia, including timeless fashion and music, to introduce them to new audiences.
• Friendship and Community: Emphasizing the bonds formed between characters and the sense of camaraderie shared by fans of these iconic titles, fostering a welcoming and inclusive environment for viewers worldwide.
• Adventure and Exploration: Inviting viewers on a journey through captivating worlds and thrilling narratives.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

EXPOSURE: We expect content will be used on the platforms below.

• Facebook
• Instagram
• TikTok
• YouTube
• YouTube Shorts

TARGET AUDIENCE:

• Females ages 18-45
• Fans of Cult Classics: Alias, Twin Peaks, Veronica Mars, Orphan Black, Firefly, Angel
• Fans of Female-Driven Narratives: The Vampire Diaries, Outlander, Pretty Little Liars, Gossip Girl, Fleabag
• Fans of Sci-Fi and Fantasy: The Craft, Supernatural, Doctor Who, The Witcher, True Blood, Game of Thrones
• Fans of Thrillers: True Detective, Mindhunter, Fargo, Stranger Things, Killing Eve
• Fans of the Talent: Sarah Michelle Gellar, Gillian Anderson, Alyssa Milano, Peyton List, Christina Ricci

TONE/FEEL: Empowering, humorous, inclusive, celebratory, nostalgic, exciting

KEY TITLES:

• Buffy the Vampire Slayer - A young woman, destined to slay vampires, demons and other infernal creatures, deals with her life fighting evil, with the help of her friends.
• The X-Files - Two F.B.I. Agents, Fox Mulder the believer and Dana Scully the skeptic, investigate the strange and unexplained, while hidden forces work to impede their efforts.
• Charmed - Three Halliwell sisters discover that they are descendants of a line of good female witches and are destined to fight against the forces of evil, using their combined power of witchcraft known as the "Power of Three".
• Yellowjackets - This is the story of a team of wildly talented high school girls' soccer players who survive a plane crash deep in the remote northern wilderness. The series chronicles their descent from a complicated but thriving team to savage clans, while also tracking the lives they’ve attempted to piece back together 25 years later.
• Teen Wolf: The Movie - A terrifying evil has emerged. The wolves howl once again, but only a Werewolf like Scott McCall, can gather both new allies and reunite trusted friends to fight back against what could be the most powerful and deadliest enemy.
• School Spirits - Maddie, a teen stuck in the afterlife investigating her own disappearance, goes on a crime-solving mission as she adjusts to high-school purgatory.
• W. - 
• Section 31 - Emperor Philippa Georgiou joins a secret division of Starfleet tasked with protecting the United Federation of Planets and faces the sins of her past.
• Star Trek Discovery - Ten years before Kirk, Spock, and the Enterprise, the USS Discovery discovers new worlds and lifeforms as one Starfleet officer learns to understand all things alien.
• Yellowstone - This modern-day western follows the Duttons, who own the largest ranch in Montana and employ a ruthless mix of business, politics and violence to hold on to the precious land at the heart of their family empire.
  • Specifically highlighting Beth Dutton, John Dutton's daughter. She is a former major player at one of Montana's leading banks and is a cutthroat businesswoman. She will do anything to protect her family's land and reputation.
• Mean Girls - Cady Heron is a hit with the Plastics, an A-list girl clique at her new school. But everything changes when she makes the mistake of falling for Aaron Samuels, the ex-boyfriend of alpha Plastic Regina George.
  • Female-led film with themes of society & class, feminism, identity, and power. “This is modern feminism talking.”
• Additional titles/characters for consideration: Lioness, Clueless, 1923, A Quiet Place, Sandy Cheeks, Dora the Explorer

In order to be considered, include the below materials in your submission. Tongal strives to have selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.