Create three unique social videos for Safelite windshield replacement and repair that spread awareness for the ease and convenience of their services, so that the next time a viewer needs windshield work, Safelite is the first name that comes to mind.
Windshields are the unsung heroes of our vehicles, until the unexpected happens. Safelite wants people to know that if you've got windshield problems, from a crack to a destroyed windshield, they'll have your back to get you back on the road in no time. Having them in your contacts before the unimaginable happens makes it that much less stressful. To that end, the goal of this project is to build awareness of the Safelite brand so that people know who to call before they need it, by creating engaging content that will appeal to viewers on the featured social media channels.
These three videos will be featured on Safelite's own social accounts, two for Instagram and one for TikTok. You'll need to make sure each video feels native to the platform you are creating it for. In this case you'll be creating two videos specific to Instagram and one for TikTok. We expect these videos to be live action NOT animation. While we do expect talent to appear in the videos, there is no strict requirement as to how many you need to feature. If it's just you and your smartphone with a really great idea, then we want to hear it! You are not required to show autoglass at all, but can use it in your video if you have access to it and a great idea.
Your video does not need to be about the service, the primary goal is to show that Safelite is more than a corporate company, that they can be relatable and fun as a brand. These videos will be featured on Safelite's social media channels, so it's important that it's relatable and not too salesly. It should be something you might share with a friend because it's cool or funny and not something that'd interrupt your favorite TV show on ad-supported streaming. While the viewer should still be able to take away who Safelite is and what they generally do if they don't know already, this could be done with the end card or closing call-to-action. For example, you may end the video with an open-ended question relating to windshields or autoglass that prompts viewers to engage in the comments. The key here is to show you understand the Safelite voice, and know how to bring it to life through a fun, engaging, and relatable social video.
Safelite has provided their Jingle for you to use, and you can use our usual partner music librarys, but it's important to note that you cannot use trending sounds. Additionally, you will need to use Safelite graphics and fonts throughout your video so make sure to review the provided assets and plan accordingly. We are also asking for reframes to use this across platforms, but the focus will be on the main 9x16 videos specific to the platforms listed.
For your pitch, we encourage you to get creative with your approach and pitch more than three video concepts, as that'll help you align more quickly with the brand as you move into pre-production. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total video assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Car owners age 25-44.
TONE/FEEL:
EXECUTIONAL MANDATORIES:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.