WeightWatchers is looking for TWO different creators to each produce three unique and engaging TikTok videos that teach people about having a rewarding and healthy relationship with food while still losing weight.
WeightWatchers is the OG sustainable weight loss program for foodies. On WeightWatchers, you can enjoy all the foods you love and still lose weight, because no food is off limits. The program teaches you how to build healthy habits so you can lose weight in a sustainable way - without sacrificing all the things you love. To that end, WeightWatchers is looking for TWO different creators who can EACH make three unique TikTok videos that lean into the trends of the platform, while also demonstrating that WeightWatchers is all about the enjoyment of eating - and losing weight.
The goal of these videos is to represent a happy and upbeat lifestyle that comes along with having a rewarding relationship with food. In addition to the three main videos, WeightWatchers is also looking to make alternate versions of each video with small changes (e.g. one version with voiceover and one with text-to-speech, or one version with branding in the first three seconds and one without) so they can test the main and alternative versions in conjunction to see which ones perform better. WeightWatchers will work with the greenlit creators in pre-production to figure out the best approach for the alternate versions.
Your videos should feel native to the TikTok platform and lean into the trends and styles that would organically come across your "For You" page while still being tonally in-line with WeightWatchers voice on social media. Due to TikTok's weight loss ad policy, you CANNOT mention the exact number of pounds someone has lost, so you should consider leaning into visual storytelling to emphasize the efficacy and success of the program as results you can see. Check out WeightWatchers' top performing TikToks from the past few months to get a sense of how you can speak to the livability of the WeightWatchers program without calling out an exact number of pounds lost. WeightWatchers is open to having the greenlit filmmakers be the featured "talent" in the videos - they would just request that you join the WeightWatchers program first (WeightWatchers will provide you with a free membership code if you want to go this route), but also note that WeightWatchers is open to food-centric concepts with no talent on screen.
Below are some thought starters for different TikTok trends that you can explore, but note that if you have other video ideas that feel native to TikTok that aren't on this list, WeightWatchers still wants to hear about it!
Your pitch treatment should provide at least FOUR unique TikTok video concepts, and WeightWatchers will work with the greenlit filmmakers to decide which THREE concepts will move into production. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for. Make sure to check out WeightWatchers' official TikTok account to get a sense of the brand's tone of voice and the type of content they typically post.
For your sample video, please create one short :15-:30 TikTok video. Your sample video should be created in a 9x16 aspect ratio and speak to the message "Weight Loss for Foodies." If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. You can even create your sample video in the TikTok app itself! The goal is to make your video as native to TikTok as possible.
DELIVERABLES: Each greenlit creator will create 6 total video assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: WeightWatchers' main target audience is "life cravers" who are:
TONE: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WeightWatchers' TikTok to get a sense of their brand tone of voice.
EXECUTIONAL MANDATORIES:
By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
For 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The two most compelling pitches will be greenlit, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Click here to see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.