Using voiceover, motion graphics, or a combination of both, adapt a pre-existing Waterpik asset into a :30 direct response video optimized for Roku with their creative best practices in mind.
Waterpik is the #1 brand of Water Flossers and Replaceable Shower Heads in the world; Roku is America's #1 Streaming Platform. Together, with Roku's Interactive Ad technology, they will be bringing the opportunity to purchase the Cordless Plus Water Flosser directly from your connected TV using the power of the Roku remote. The goal of this project is to create a direct response video that increases Waterpik's visibility in a competitive market, while also offering Roku viewers a direct path to purchase at a discounted price.
Using this :30 video promoting the Cordless Plus Water Flosser, you'll create a :30 video that adheres to Roku's creative best practices and that integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote. We're open to creative takes on how to best do this, whether that's on-screen text and animation, or new voiceover, or a combination of them both. However, we don't expect the creative direction of the original video to be drastically altered. Roku's best practices do call for the CTA to be in the beginning and end, but it's most important that it fits in naturally with the flow of the current video.
To rework this, you might choose on-screen graphics or voiceover. The simplest way to execute this would be adding the required "Press OK to Shop Now" messaging to the endcard VO, but we are open to seeing other creative interpretations. If you do use voiceover, we suggest replacing the existing voiceover entirely.
Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Waterpik’s brand guidelines.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TONE: Surprising, delightful, and victorious
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Hi everyone - The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.