One area that is really going to benefit from VR is live events. From the Superbowl to the Oscars, this will allow users to practically go to these events, minus the travel and admission costs. While assumedly, there would still be a nominal fee, perhaps a sponsor could help with that by getting users a better seat or new vantage point. Sponsors could even offer a seat next to a famous celeb; for example, you could go to a Raptors game and sit next to Drake.