Create a 15-30 second TrueView ad for UrbanSitter, an online service that allows parents to find, book, and pay babysitters they trust—for everything from last-minute date nights to full-time care.
** Please note this project has a new Q&A brief format. If you have any questions or comments please post them in the forum.**
The goal of this project is to create a 15-30 second TrueView ad for UrbanSitter. Before creating your Pitch it's imperative that you read the TrueView best practices (see Assets tab) and make sure your story and creative approach adhere to them. Additionally, all Pitches must use the provided Treatment template, which you can find here.
Business Name: UrbanSitter
Business/Product Description: UrbanSitter unlocks your personal network to connect you with babysitters of friends, coworkers, moms groups, and parents from your kid’s school. Now, it’s easier than ever to find, book, and pay sitters you trust—for everything from last-minute date nights to full-time care.
Biggest Competitive Advantage: UrbanSitter plugs into your existing networks to find sitters that your personal connections have hired and love. By logging into UrbanSitter using your LinkedIn or Facebook account, you're immediately connected to sitter recommendations from friends and colleagues. During the registration process, parents can also identify local moms groups, schools and kids sports teams they're a member of to see additional sitter recommendations from their community.
The goal of this project is to create a 15-30 second TrueView ad for UrbanSitter. Before creating your Pitch it's imperative that you read the TrueView best practices (see Assets tab) and make sure your story and creative approach adhere to them. Additionally, all Pitches must use the provided Treatment template, which you can find here.
**Please note that this project has a fast moving deadline with final video files due on 6/8 (the full timeline is located at the bottom of this section). Once the Pitch winner is selected they will be put in contact with the sponsor. All communication and feedback will happen directly between both parties.**
What should the video do?
The goal is to create an Explainer Video. These ads usually feature on-screen talent or animation with voiceover to introduce a problem statement and how the product or service uniquely solves it. Here’s an example.
What should be the focus of this video? (E.g. new product, general brand awareness, consumer direct response, campaign)
Consumer direct response.
What do you want people to do after seeing this video?
Sign up and book a sitter.
Who is the Target Audience?
What slogan, call to action, or tagline must be incorporated?
Tagline: Unlock your babysitter network (not an absolute must to include).
Possible Call to Actions:
What must the video include? (e.g. shots of the product, shots of people using the product, explanation of how to use the product, logo must appear at end of video)
What style and/or tone would you like for the video?
Savvy (understands the moms needs and talks about it with common sense and humor), down-to-earth (talk as is if we’re friend-to-friend, practical), optimistic (can-do attitude, help moms take control of their schedule). |
Do you have any pictures of your product/business that filmmakers should use?
https://www.dropbox.com/sh/
Have you ever created a video for your business before? What did you like or not like? Is there anything that you want to do differently or the same on this project?
Yes, we currently have a video ad running. We like the use of the network graphic and the motion. However, it does not have a voiceover nor truly explains how the product works.
This is an old explainer video. It’s dated. Didn’t do a great job of differentiating our brand and explaining our competitive advantage of unlocking your personal network to find trusted sitters/nannies.
Project Timeline
Pitch Phase: 5/21 - 5/29 (closes at Noon PT)
Sponsor Selects Pitch Winner: 5/31
Pre-production: 5/31 - 6/6
First Cut of Video Submitted for Sponsor review: 6/13 (by 10:00am PT)
First Round of Feedback Due from Sponsor: 6/15
Revised Cuts Due to Sponsor: 6/18 (by 10:00am PT)
Sponsor Provides Final Approval: 6/19
Final Files Delivered to Sponsor: 6/21
Project Details: This Project will be worth a total of $4,500 and consists of 4 Phases: A Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a Video based on the information provided in the brief using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $2,250 to help create the Video. Please note that all payments will be administered by Tongal. Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $2,250.
PHASE 2: PRE-PRODUCTION - The winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. They can all be accessed here.
PHASE 3: VIDEO - Once the Pre-Production Phase is complete, the Pitch Winner will each create a 15-30 Video based upon their winning Pitch and the sponsor approved script.
--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $2,250.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
PHASE 4: REVISIONS - Once the Video Phase has closed, the winning submitter will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the sponsor’s feedback. Once the video is complete you will deliver the final file to the sponsor in their desired format.
1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language.
9. Limit 3 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. The Sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.