The collective story of our crews in their words as they attempt to answer our challenge: “Why do you run connected?”
In combination with a series of energetic, badass viewpoints that showcase specific aspects of Under Armour’s connected footwear told through the lens of individual run crews.
In addition, we have brought on costume designer, Markie Miller, who has dressed the likes of Uma Thurman and Maggie Gyllenhaal - http://www.imdb.com/name/nm4180861/