Our 5 video suite will target specific demographics through their social media platform of choice. For older generations, we’ll use Facebook, producing commercial quality visuals w/ large text optimized for Sound off. For Instagram & Snapchat, the videos will be fast-paced, fun & centered on the 18-25 demographic w/ strong narratives that create an aura of youth & excitement around tennis. Overall, these videos will uniquely reinvigorate our broad audience’s passion and interest in the sport.