
Using an existing concept as inspiration, show us your comedy chops and edit together an entertaining mashup video with scenes from some of USA Network's biggest properties, and help us celebrate the big characters - and even bigger personalities - in its original series.
Big, bold, brave - and tons of fun - these are the personalities on USA Network. With fan favorites like Law & Order: SVU, Chrisley Knows Best, Growing Up Chrisley, the upcoming Chucky TV series, or staples like Chicago PD, USA Network is THE destination for larger-than-life characters who are authentically and unashamedly themselves. So... how about we mash some of these characters together, and have even more fun with them?
Yep, that's the goal here: we're looking for you to create an entertaining :30 mashup video using scenes from some of USA Network's most popular TV shows. USA Network has provided four concepts for different creative approaches, which you can find in the Background section, and you should select one as the basis for your video. We've also provided a list of TV shows that you can pull from, but note that no USA Network branding or title cards are necessary for your video. This isn't ultimately about paying fan service to existing fans of any particular program; it's about entertaining everyone, and converting fans of one show to become fans of the channel itself.
Cleverness is key with any mashup - it has to feel unexpected and surprising - and much of that comes from some kind of comedic twist, so think about how you're going to set expectations, and then you're going to defy them to get a laugh. It's also important that your edit feels seamless, so think about trying to establish some consistency in the cuts through dialogue and grammar, eyelines, lighting, sound, and music. The internet loves a good mashup, so there's tons of inspiration out there, as well as some helpful tips and tricks, and we'd recommend checking that out if you need it.
For your pitch submission, we're looking for you to edit a :30 sample video using one of the concepts provided in the Background section. It's not realistic that we'd be able to provide assets for this phase, so you should scour YouTube and any other sources you have for the footage you need to build your edit. We'll ultimately provide high-res footage if you're selected. For any questions or other project updates, check out the Project Forum.
DELIVERABLES:
TIMELINE: For the full project timeline
EXPOSURE: USA Network owned social media accounts, including USA's Instagram, Twitter, and Facebook.
TARGET AUDIENCE:
TONE: Celebratory, clever, surprising, fun, bold, broad, and comedic.
EXECUTIONAL MANDATORIES:
MASHUP VIDEO CONCEPTS: Your video submission must be based on ONE of the following concepts. Note that two revolve around specific program pairings, but you have a lot of flexibility selecting programs for the others.
USA NETWORK TV SHOWS YOU CAN USE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The three most compelling pitches will be greenlit, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Timeline.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: You will be required to use the USA-approved music provider Source Audio to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that SYFY selects at no charge solely for their incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you are selected as a filmmaker and choose to use custom/original music, you must fill out and submit our music release form.
FONTS: If you use any actual fonts (as opposed to drawing your own letters) you will be required to use the SYFY-approved font service Monotype to source fonts for your Video submissions to this project. Fonts from this provider are available only to the Pitch Winners at no charge solely for their incorporation into Submissions to this Project and will not require a separate Release. Pitch Winners will be provided with a log-in and access by a Tongal producer once they are selected.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.