If you have 2 to 3 secs to engage a viewer with a spot- then why not capture it in 2 to 3 split screens? We're pitching a split screen effect that will showcase authentic Aleve users as they explain how direct therapy works for them. Our goal is to visually demonstrate The Person, the Pain & the Product. In a studio setting, on a white cyc wall, we will have testimonies of the product. It is about the edit & end result- we want the spot to engage the viewer through the power of the split screen.