A Star Wars-like adventure movie poster with a happy smiling guy\girl protagonist in the center and many mysterious characters around: a toothpaste, his\her love interest, parts of work & hobbies, friends and foes, evil donuts and coffees that endanger our teeth and on the opposite all the aspects of a full happy healthy life. The claim will star as the movie slogan - Protect your teeth. Live your life. Toothpaste name will star as a movie title. A word-imagery-play.