The video plays with your average Joe sitting down in an airplane seat. He doodles a concept for a product he sees nearby because his electronics are shut off. Unbeknownst to him, the woman to his right is a high-ranking executive for that same product company. She notices the sketch and (impressed) immediately offers him cash to buy the rights. Video then asks the viewer to look at the person next to them. Chances are they won't pay you money for your ideas... that's where Tongal comes in!