It's that time of year, again! Tongal is looking to add a few Instagram-savvy creators to the @Tongalteam Social Crew to ideate and create engaging content for Tongal’s Instagram channel on an ongoing basis through Q1 of 2023.
Are you an internet savvy meme queen or king, illustrator, artist or just a fan of film history? Maybe you have some really cool ideas for Instagram Reels, like a "Doodle With Me" drawing series or a Gear Packing Tutorial. Well then you're in luck, because the Tongal Social Crew is looking for you! The goal of this project is to identify at least 2, and up to 3, Tongal community members to join our elite @Tongalteam Social Crew, each of whom will be asked to create engaging, fun, and original social content for Tongal’s Instagram channel, and expand upon a few continuing content series. We're looking for content that other creators will LOVE, and then share on their own channels.
If you've noticed the #TongalSocialCrew hashtag on our posts, you've already enjoyed some of the thoughtful, hilarious, referential and informative content that our Social Crew members have been creating. Now it’s time for another class to rise up and take over the world (or, at least, our Instagram channel).
Ideal Social Crew members will be Instagram-fluent and possess video, animation, photo, and/or design skills, while also bringing their unique talents and personality to the channel. A variety of media interests is also helpful. Jump down to Background for more creative direction. If you've been a member before of the social crew previously, you can still submit!
Your focus will be on creating great content, but Tongal is also committed to promoting the creator behind each post. For this reason, every post you create will be credited back to you, making this a great opportunity to grow your own Instagram following, while still building out a social marketing portfolio.
HOW WILL IT WORK? By joining Tongal’s Social Crew, you’re signing up to create content for Tongal’s Instagram channel on an ongoing basis over the next 4 months (Dec 2022 through late March 2023). Selected creators will have direct access to bounce new ideas off our internal team, whether they be for stand-alone posts, series, or Instagram Stories, and we're excited to see where you want to take things. Additionally, Tongal may have an idea for a post or series which we put out to the Crew to see who is willing and able to execute on the idea.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There will be 16 total stand-alone Instagram posts (four per month), adhering to the following formats:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Entertainment-lovers, Tongal clients, Tongalers, and filmmakers, editors, writers, and animators in general
TONE: Fun, relatable, inspiring, supportive, inclusive
EXECUTIONAL MANDATORIES:
The @TongalTeam Social Crew is an initiative designed to showcase the work of our global creative community, while making cool sh*t for the Tongal Instagram channel. The goal here is to feature content “by creators, for creators,”, so potential Crew members should consider the kind of posts they’d most like to see on the channel - and how their skillset can contribute to the conversation - when pitching.
We are looking for both stand-alone content and recurring content frameworks when pitching. We are completely open to seeing what you can uniquely bring to the table, but here are some references and content formats to get your wheels turning:
CONTENT BUCKETS WE PLAY IN:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
Three greenlit creators will be selected to join the @TongalTeam Social Crew and each earn $1200 to be part of the program for 4 months, each creator in the Social Crew will earn $200 per month to create 4 pieces of Instagram content each month for the length of the project (ending in April 2023). Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION: Prior to creating ANY official Social Assets, Social Crew members must connect with their Tongal Producer to receive brand guidance.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.