
To encourage E! Entertainment Network's audience of pop culture lovers to watch The Office on E! specifically, edit together three different mashup videos featuring The Office's biggest pop culture lover - Kelly Kapoor - as if she's a Live from E! correspondent commenting on the hottest couples and most glamorous fashion gracing the red carpets.
This October, The Office will begin airing on E! Entertainment Network, the premier destination for all things pop culture, and no one would be more excited than The Office's own Kelly Kapoor, as famously played by Mindy Kaling. Whether Kelly's encouraging fashion shows at lunch or responding to the question "What's new with you?" by rattling off the latest celebrity gossip, she lives and breathes pop culture and would definitely be an avid E! watcher. Now, let's be real - Kelly's dream job probably isn't working in the Customer Service Department of Dunder Mifflin. If Kelly had her way, we bet she'd be a Live From E! red carpet correspondent, dishing out hot takes on the most outrageous ~fashun~ and the latest celebrity drama. Luckily, with the use of some editing magic, we get to make her dream a reality with a new social series called "KellE! Korner."
E! is looking for a talented editor to create a suite of three short vertical videos that use some of Kelly's best lines from The Office to comment on actual red carpet footage from E!'s vast archives. These three videos will be the first three "episodes" of KellE! Korner, where Kelly gets to grab the mic and live out her red carpet correspondent dreams. For instance, what do you think Kelly Kapoor would have to say about Mindy Kaling's Met Gala looks? How would Kelly react to John Krasinski's transformation into an action movie heartthrob? Does Kelly still get butterflies when she sees B.J. Novak on the red carpet?
You certainly CAN lean into red carpet footage of actors who have previously starred on The Office, but you're not actually limited to those celebrities. We know Kelly had a lot of opinions about Hillary Swank, Angelina Jolie, Brad Pitt, Tom Cruise, and Katie Holmes, but this list goes on and on, so you can have a LOT of fun with this and take it in all sorts of directions. We also highly encourage the use of motion graphics in your video, at the very least to create a title card for the KellE! Korner series, but also to help mimic the feel of what you'd see in actual E! programming.
Consider this initial batch of three videos to be a "mini pilot" series that will help to figure out the KellE! Korner format, but once we nail that down, there's the potential that E! might want additional videos down the road, so be bold and fearless (like when Kelly wore white to a colleague's wedding). Make sure to check out E!'s social media channels (linked below under Exposure) to get a sense of the E! brand and their tone of voice on social media.
For your sample video, please edit one roughly :15 video (9x16) using a clip of Kelly Kapoor from The Office to comment on actual red carpet footage from E!. You can source footage from anywhere online for the purposes of the Pitch Phase, and the greenlit editor will be provided with high-res clips from The Office and the red carpet footage that makes it into the final videos. This is your opportunity to show us how you'd approach creating the KellE! Korner series with a short, punchy, and funny social video.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 3 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Adults who love The Office, ages 18-40
TONE/FEEL: Celebratory, enthusiastic, clever, fun, jovial, ironic
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
ABOUT E! ENTERTANMENT NETWORK:
E! is the only global, multi-platform brand for all things entertainment, pop culture, and lifestyle. They eat, sleep and breathe pop culture, delivering exclusive breaking news and in-depth celebrity coverage, red carpet livestreams, TV scoops and spoilers, lifestyle trends and tips, and whatever's viral right at this very moment.
They are the pinnacle of entertainment news, particularly when it comes to celebrity life outside of the show and on the red carpet. With that in mind, the bulk of their online content lives within that space: Who's shooting what movie and where? Which glamorous, innovative dress just blessed the red carpet on this celebrity? Here's how this Hollywood couple is adjusting to family life, etc.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
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REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: You will be required to use the E!-approved music provider Source Audio to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that E! selects at no charge solely for their incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.