The PayPal MAKE IT EASY campaign is simple and authentic, focused on FULL SCREEN APP GRAPHICS and the APP ON THE PHONE in real world situations. These both serve to build the story and display the app's ease of use in real life, resulting in positive user experience.

I’ve creative directed/directed several commercial campaigns that were in production simultaneously around the world. For this campaign, I will build a creative bible to guide every director on elements from lighting to framing.