Create an engaging video for T-Mobile that leverages existing employee interview to spotlight Black History Month and showcase T-Mobile's inclusive workplace culture and fun team spirit.
T-Mobile's Careers team is constantly redefining the norm and steering clear of anything too boring, and at their workplaces, employees are a particularly vibrant representation of that. T-Mobile wants to find the best way to showcase those employees and their colorful personalities, and they've been doing it with some engaging vertical social videos. Career Talk is a playful video series where T-Mobile's Careers team interviews different T-Mobile employees to give prospective job hunters a chance to see the diverse, influential, and fun individuals who work within the company, while revealing a little bit about the company culture, and showing off how great it is to work at T-Mobile. With February looming around the corner, T-Mobile wants to produce a new video for the series to highlight Black History Month, and that's what this project is all about.
For this project, you'll use some existing remote footage of an employee interview, and you'll need to create one up to :90 video (9x16) that is quick, punchy, and fun. The footage will be shared during pre-production, and we will need to find a clever way to edit it all together and make sure the sound remains consistent between different cuts. Here is an example of how we have seen remote videos be edited together in a cohesive way that feels fitting for social. However, you should be sure to incorporate your style and spin to make this video worth watching.
The T-Mobile team creates several of these videos all year long, and if they like your style, you could potentially be chosen to make more videos in the future which may include making versions for YouTube, Instagram, and TikTok. Remember T-Mobile thrives on breaking away from the ordinary and is on a mission to capture the vibrant personalities of their employees - so if you are up for the challenge and are interested in potentially opening the door for a long-term collaboration, then make sure to put your best foot forward. The previous Career Talk videos incorporated lots of fun sound effects, emojis, and sometimes even memes so take a look at the Background to see how these videos have been handled in the past and share how you believe you would be able to elevate these videos.
For your pitch submission, we suggest you include a sample video, up to :30 in length, that demonstrates how you might edit together footage and messaging while keeping in mind social platform best practices and T-Mobile branding. They're the Un-carrier - cool, clever, maybe even a little quirky. We want these videos to feel conversational and, especially since we're featuring employees, authentic and fun. Structurally, we imagine these will be dynamic and full of energy, with a lot of cuts and clever transitions. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is 1 total video asset.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Career seekers, potential candidates, and existing T-Mobile employees. This runs the gamut, because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
PREVIOUS CAREER TALK VIDEOS FOR INSPIRATION/TONE:
HELPFUL REFERENCE CHANNELS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.