Editors and animators - we've got a quick and easy job for you! Come produce a video based on the recent Street Fighter-style fight dance TikTok trend, and help job hunters know what benefits you can get when working at T-Mobile.
Alright, so we've said it time and time again: T-Mobile is the "Un-carrier" and a pretty awesome place to work. They offer an unparalleled employee experience in many different career paths, and they have a lot of great opportunities for job seekers, but not everyone understands just what T-Mobile has to offer, or what the experience of working at T-Mobile is like. So how do we help them understand? Especially while they're just endlessly scrolling through social media? With a dance fight... obviously!
For this project, the T-Mobile Careers team looking for an editor with mad skills who can take an existing live action vertical :11 clip and have some quick fun with it to create a TikTok video that leverages this TikTok trend that riffs on the classic Street Fighter games, where a couple or pair of people start pretending to fight over their different wants and needs. The Careers team wants to develop their own spin on the trend, where instead of punching, our characters take inspiration from Street Fighter and Ryu's famous "Hadouken" attack, and we see some kind of visual as their responses surge back and forth. T-Mobile will provide messaging copy, but for now, just know that it will include short phrases that communicate some of the benefits of working at T-Mobile.
In terms of execution, this should be a relatively easy ask, but think about the ways that you might utilize text and incorporate fun visual effects to make this video stand out from the other videos following this trend. We do want to make sure these videos feel like they are from T-Mobile so we'd want to keep their branding and font in mind, but these videos should NOT come across as ads. They're meant to be much more relatable and casual content. T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content, so if you can find a unique way to incorporate it, make sure to provide a visual reference on your treatment.
For your pitch, we'd like to see a :06 proof of concept video with this footage. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: One up :15 hero video (9x16)
EXPECTED TIMELINE: HERE
ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.
TONE/FEEL: Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
MORE ABOUT T-MOBILE CAREERS:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.