Create a batch of 15 engaging and humorous memes that capture the spirit of T-Mobile's team culture, and spread Magenta joy across social media platforms.
If you've been with us for a while, you know that T-Mobile employees are one-of-a-kind, and they absolutely love talking about T-Mobile on social media, where the company's vibrant and inclusive culture really resonates. They're always ready to showcase the unique experiences, inside jokes, and daily quirks of being part of a team that emphasizes camaraderie, creativity, and above all, FUN!
So the goal of this project is to utilize T-Mobile's brand personality and brand colors to create a batch of 15 different engaging, humorous, and light-hearted memes that capture the spirit of T-Mobile's team culture, and use that to spread Magenta joy across social media platforms. For this batch of content, they're looking for relatable sharable meme content that covers a few themes in particular, like corporate humor, retail/call center life, and modern "device" culture. Think about what a static image meme consists of: typically a simple picture or graphic with an amusing or interesting/insightful caption. What makes it interesting, funny, and shareable? That's for you to put on your comedian cap and figure out! The meme should be simple enough that it doesn't take too long to read, and for humor to really work, the audience has to be able to process it quickly, and you've got to ensure it's relatable to the everyday phone user, or to a typical "corporate" employee.
For quick reference, take a look at some of the previous memes that the T-Mobile employees and social channels have published so far. As you can see they are open to using common meme imagery, but we would like to stay away from any notable or recognizable brands, influencers, or celebrities that would require getting releases or licenses to use. Beyond that, you can get as bold, witty, and clever as you want, so feel free to mix in some original ideas along with trendy templates that might capitalize on other content that people have seen - while keeping the humor work-appropriate. You can utilize stock imagery from Storyblocks, or illustrations, and you can even throw on a wig and feature yourself in the meme if you'd like, like you'll see in some of the examples we have shared in the Background. Keep in mind that we want to avoid taking any jabs at competitors or insulting customers in any way. Think more about how to utilize the imagery of general technology or the workplace similar to the graphics that have been used in their previous examples and find a way to make it relatable and fun!
For your pitch, we highly encourage that you submit a proof of concept / first draft of an image or multiple images along with your Treatment. We also recommend including a quick explanation of why the meme would work for social media sharing, captioning, or text overlays in your treatment. Please ensure that if you include any samples, they align with T-Mobile's brand and messaging standards. Check out more references in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 15 total photo assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Employees' friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE/FEEL: Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy. Stay away from anything that feels sales-y.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
HELPFUL REFERENCE VIDEOS & PHOTOS FOR INSPIRATION/TONE:
This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for but still showcase how much diversity is possible.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.