Produce a motion graphic video to highlight the key benefits and features T-Mobile can provide for the T-Mobile executive team to post to their own social channels.
T-Mobile is a powerhouse of innovation, value, and customer-first experiences, consistently setting the bar high with its industry-leading 5G network, unmatched perks, and deep commitment to giving back. From winning top network accolades to offering exclusive travel and entertainment benefits through Magenta Status, T-Mobile ensures customers get the best value and experience while re-defining what it means to be a wireless provider. Their dedication to progress is evident in cutting-edge advancements like Network Pass, proactive disaster response, and seamless in-store experiences. Beyond business, T-Mobile is also known for its social impact, supporting communities with initiatives like Hometown Grants and Project 10Million.
This impact is a huge part of why employees value being a part of the T-Mobile team, and to amplify the brand's impact, they are actively looking for content around these topics that empowers employees to share the T-Mobile story in a way that resonates with their audiences. When the executive team and employees post, they want content that is not only informative but also thumb-stopping, distinctive, and undeniably cool—something that sparks engagement, reinforces T-Mobile’s leadership, and makes people proud to be part of the Un-carrier movement.
We are looking for a skilled illustrator, designer, or artist to create a motion graphic video to showcase key campaigns and messaging for the T-Mobile executive team to share on their social media channels. These assets will need to be evergreen to be used and shared by T-Mobile employees throughout the remainder of the year. There are 26 key messages that you can base your creative on, all of which highlight T-Mobile's Key Campaigns of providing the Best Network, Best Value, Best Experiences, and Corporate Responsibility. You can read more about each message in the Background.
If your concept is selected, you'll create two versions of the asset: one tailored for the C-suite team to post, and an alternate version for the VP Social team. While both assets should share the same core messaging and overall style, they should feature enough visual variation to feel distinct—creating a sense of freshness and excitement while maintaining brand consistency. In terms of execution, we are primarily looking for graphic-forward executions, though you are welcome to incorporate live-action or stock images into your assets, although you should stay away from any character animations or puppet-like figures to represent your concepts.
We're aiming for graphics or visuals that feel modern, slick, engaging, and polished. All of the assets should feel like they're part of the same coherent series, BUT that doesn't mean every image needs to look the same or use the exact same style. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We want the artistry of the asset to shine, and hook audiences, so the key message lands.
For this project, T-Mobile is looking to greenlight numerous creators who can make more than one asset, so for your Pitch, you are encouraged to propose multiple creative approaches across the key messages. You can mix & match format and execution depending on what would work best for each approach. The more ideas, the better!
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total assets, per creator, per key message.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Slipstream Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.