T-Mobile is looking for a creator to produce a suite of videos and stills that play off generational humor and showcase the benefits of working at T-Mobile.
It's time to call up all the Gen X, Millennial, and Gen Z friends you know to talk workplace humor. T-Mobile will be opening a new call center in 2024, they are looking to attract talented potential employees from all generations, to make sure they've got people who understand all the generational humor and cultural nuances that their customers are familiar with. With that in mind, the T-Mobile Careers Team wants to spread the word about the company's fantastic perks and incredible workplace culture, and talk how much fun it is to work there while advancing your career - no matter your generation. To help them do just that, we're looking to produce some funny, clever, and original content for Gen X, Millennials, and Gen Z alike.
The goal of this project is to create three different short social videos ,and three static images, with one video and one image for each of the three generations they're trying to speak to. The videos themselves can be anywhere from :07 to :60 in length (although shorter is better), and the image can pulled directly from the video, but should be able to stand on it's own with adding graphics or text to provide a clear message or make it meme-worthy! For a good example of a supporting image, take a look the recent T-Mobile Bobby Hayes video, which was accompanied by this Bobby Hayes meme to drive home messaging while still having a little fun. Keep in mind these are intended for social media, so we're not looking for high production value or polish.
These videos should ultimately drive viewers to check out the T-Mobile Careers site, and then apply for open call center positions. While these videos can highlight any of the vast benefits T-Mobile offers - company culture, retail discounts, on-going educational, and so on - we are also looking for videos that call attention to the personality types that would be a good fit for call centers. We want videos to relate and attract people who excel in interpersonal communication, customer service, patience, and problem solving. A breakdown of what the themes and styles we are looking to see with each generation is in the Background section. While these videos will be speaking to different generations, you do not need to specifically point out what generation the video is for. These videos should also still feel evergreen and convey the general benefits of working at T-Mobile, while be entertaining and comedic.
You have A LOT of space for creativity here; simply have a look at this T-Mobile Careers Bob Ross parody if you want an example of what we're looking for in terms of ingenuity, humor, self-awareness, and good messaging. Think of a variety of memes, parodies, clichés, sketches, and jokes that are popular on social sites. Although we are primarily looking for live-action executions, you can propose anything from cinemagraphs to stop motion, or if you have a unique idea for how to amplify your assets with limited 2D animation or motion graphics, we are eager to see what you can come up with.
You can find information on their employee perks, benefits, culture, community, diversity, and other company initiatives, as well as additional past employee videos in the Background. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are six total assets.
TIMELINE:
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Career seekers and potential candidates, ideally, in the following demographics: Gen X, Millennials, and Gen Z.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
GENERATIONAL VIDEO BREAKDOWNS:
Gen X - This set can have a more traditional style. We are looking for something professional and straightforward that still feels exciting and tech forward. There is even potential to include employee pictures and videos, which would be provided by T-Mobile, to showcase the working environments. HERE is an example of a simple, straightforward video that discusses Military Benefits. HERE is another example of a very straightforward video talking benefits as a parent. While we are looking for something more enticing than those examples, this will give you a general sense of tone for Gen X content.
Millennials - This set can have a similar approach to Gen X, but we are looking to lean more into general office humor. Think about the videos that poke fun or try to find the entertainment in the nuances of office life. For some examples of tone, check out these videos: Business Account Executive DITL, Debra with the tea, Dog emails, and Outlook Web.
Gen Z - This set has the opportunity to be the most FUN out of the three! Ideally, take a look at trending memes, TikTok sounds and trends, or really anything social trend worthy that would pair well with hiring in mind. For some examples of tone, check out these videos: Jennifer Lawrence meme, Las Vegas Dome meme, PTO drop, Pass or Smash.
T-MOBILE LINKS:
MORE PAST VIDEOS FOR REFERENCE & TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.