A preloader in the shape of a lightning bolt
Greenlit
Concept by Troy Kelly
Show how REAL people react (via hidden cameras) when the mundane spaces around them are suddenly transformed by the products sold by the retailer. Example: people wait at a boring, uncomfortable bus stop when suddenly a crew of people rush in around them to add end tables & floor lamps, a coffee table with tasteful decorations & throw pillows to lean on. The bus patrons are delighted & surprised & we get to see how these everyday situations are improved beyond measure by the retailer's products.
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