Engage travelers with an immersive, guided, and high-energy experience through stays at multiple Hilton hotel brands in Paris, London, and Rome in a series of first-person POV-style :60 vertical videos for Instagram and TikTok.
At Hilton, The Stay is everything. It sets the tone for your whole trip and can make or break your entire travel experience. Luckily, Hilton is built to provide the ultimate Stay experience, from well-appointed hotel rooms and communal areas to unique amenities and stand-out Hilton hospitality.
To showcase all that Hilton has to offer, we are looking to greenlight up to three Tongal creators to capture "Stay Tours" – first-person POV/follow-me style vertical videos with voiceover – that will walk the viewer through an actual "Stay experience" at multiple different properties in one on the following three cities: Paris, London, and Rome. If greenlit, you'll create four immersive, guided vertical videos, each featuring a different hotel in whichever city you pitch for, and made to illuminate an actual traveler experience through all the hallmarks of "the Stay." From showing universal moments like entering the lobby, to revealing amenities unique to each specific property, your up to :60 videos should have the authentic persona of a well-seasoned and personable traveler, making the Stay Tour feel relatable and enticing for viewers.
Ultimately, all of the content created for Stay Tours needs to feel like it's part of the same campaign, so be sure to check out the current Stay Tours videos in the Background section. That said, within that framework, each video needs to be crafted specifically to reflect A) each property's unique highlights and/or amenities, and B) the appropriate 'traveler' for that stay. This should inform how you work with amenities like in-house bars and restaurants, but also an especially great view from the guest room, a spa experience, or more unique equipment in a hotel's fitness center. Since these should be shot like true first-person POV videos, we should really only see hands (holding the camera, opening the door, picking up a drink, etc.), so you can reuse the same talent across multiple videos, but we do want to see diversity on screen. It's not mandatory, but we'd love to see casting options in your pitch.
Hilton will provide a room at each property for filming, although you should NOT assume that you can stay in this room overnight, and each property's available dates for filming will be arranged with the greenlit filmmakers. You should expect to spend a day or two scouting the locations, and one half to one full shoot day per property.
Finally, each video should be accompanied by a see-say voiceover recording that feels native to social channels; the Hilton team will work with you to develop scripts for these after seeing an initial rough cut.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: Each filmmaker will create a suite of four videos per property per city:
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Broadly, the global Instagram and TikTok audiences: Millennials, especially younger millennials, and Gen Z.
TONE: Authentic, clever, energetic, humorous, creative, timely.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
REFERENCE VIDEOS: Check out these two existing Stay Tour videos.
Be sure to check out Hilton's TikTok channel to see what kind of content they've posted, and how audiences have responded.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitches will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.