WUF is an inspiring storytelling and experiential organization built around the idea that our dogs spark human transformation and connection, and to that end, they're looking for a copywriter to contribute to their new, upcoming dog and pet owner lifestyle newsletter. The e-mail based newsletter will feature inspiring stories about dogs and human connection, pet ownership, tips and upcoming partner events and promotions. Each newsletter will have an Introduction, and three to five, single paragraph sections that cover:
- a recap of some of the most relevant dog-centric stories from the current or previous week
- a summary snapshot of the top dog-centric videos on social media
- a cool story about a dog in culture
- a look at what’s ahead in the WUF World content sphere.
As the copywriter & editor for the WUF Newsletter, you'll be writing content for WUF's audience of dog lovers, naturalists and wildlife lovers on a variety of topics, predetermined each cycle. Most of the content sources will be aggregated for you by the WUF Team, but you can expect do a little research on your own.
You can expect each section to be roughly a paragraph in length, although for some sections you may simply be writing one to two sentences to accompany a link and/or image. You'll be provided access to a Mailchimp newsletter template, which you'll also need to populate with imagery from the WUF Team, as well as some images sourced from other online libraries. The greenlit creator is welcome and encouraged to suggest format changes to the newsletter to improve quality and content.
Above all, though, you must love dogs.
For your pitch, you should submit existing writing samples that demonstrate your ability to write for a broad audience. Check out more info below about the process, some helpful references in the Background, and then for any questions or other project updates, check out the Project Forum.
THE PROCESS
- Upon selection, the greenlit creator will have an introductory kickoff with the WUF management team and be given time to familiarize themselves with the WUF content sphere.
- For the following 11 weeks, the creator will work remotely with a WUF Producer, who will aggregate content for the newsletter.
- The creator will be given weekly milestones, and each newsletter will have up to 2 revisions.
- At the beginning of the first week of each cycle, the creator can expect to be working on 2 to 3 evergreen stories or links, which will be reviewed at the end of the first week by the WUF Producer. At the beginning of the second week, the creator can expect to be working on 2 to 3 timely, news stories or links for review by the WUF Producer.
- Newsletters will be finalized for release every other Thursday.
DELIVERABLES: Five newsletter PDF documents with full written copy.
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
- WUF's Built-in Audience
- Instagram
- Twitter
TARGET AUDIENCE:
- Men & Women age 16+
- Dog & Animal lovers of all kinds.
TONE: Fun and lighthearted. Copy should be full of personality, not dry. This newsletter is meant to brighten the readers' day while delivering information relevant to their interests.
EXECUTIONAL MANDATORIES:
- The newsletters POV will be from the "we" perspective. i.e. "We love it when a dog does a good deed"
- Imagery not provided by WUF should be sourced from public database libraries, a list of libraries and instructions will be provided to you by WUF.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to select any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
