Drive awareness and monthly subscriptions to Southeastern Guide Dogs’ Sponsor a Puppy program with a script for a :60 broadcast spot.

The goal of this project is to create a script for a :60 TVC that encourages viewers to support Southeastern Guide Dogs with a monthly subscription to their Sponsor a Puppy program. Your script will need to work for :30, :15, and :06 versions as well. 

Your script should drive awareness to the Sponsor a Puppy program specifically and Southeastern Guide Dogs generally. Viewers should smile and be compelled to donate through the Sponsor a Puppy program. 

DELIVERABLES: 

• :60 script

TIMELINE:  For the full project timeline, please see the PDF in the Assets tab.

EXPOSURE: 

• :60 TVC for regional/national broadcast
• :30 TVC for regional/national broadcast
• :15 digital/social ad
• :06 YouTube bumper ad

TARGET AUDIENCE: 

Dog lovers everywhere.

TONE:

Optimistic, hopeful, joyful, inspiring, exciting, and informative. Do not be overly saccharine or sentimental.

EXECUTIONAL MANDATORIES:

• Your script must integrate puppies in a compelling way
• Your script should include these key components: 
  1. How Southeastern Guide Dogs makes a difference for the people they serve
     1. Primary: recipients with visual impairment
     2. Secondary: veterans with disabilities and children with vision loss or the loss of a parent in the military; (not essential to include the secondary if it does not work for the script)
  2. The Puppy Sponsorship Program:
     1. For as little as $19 a month, you can sponsor a life-changing puppy for someone in need.
     2. Donors receive regular pupdates with news of your puppy’s journey; a photo album and photos of your puppy; a puppy photo magnet; the annual SEGD calendar; and the satisfaction of knowing you’re helping provide services at no cost to someone in need. 
• Your script must encourage viewers to support Southeastern Guide Dogs through their Sponsor a Puppy program for as little as $19 per month

• Message to the viewer that this is “your puppy” to create a powerful and personal connection. 
• Include the web address and 1-800 number 

• Your script should make clear the importance of Southeastern Guide Dogs, their puppies, and the SEGD mission
• Your script should focus on Southeastern Guide Dog puppies being raised and trained as future guide and support dogs for people with visual impairments, veterans, and children
• Your scripts should not imply that Southeastern Guide Dogs are strays, rescues, or pets 

Southeastern Guide Dogs transforms lives by creating and nurturing extraordinary partnerships between people and dogs. Our organization operates the most advanced training facilities of any service dog organization in the world. Our experts create and train working dogs — including guide dogs, service dogs, and skilled companion dogs — and provide life-changing services for people with vision loss, veterans with disabilities, and children with significant challenges such as vision loss or the loss of a parent in the military. Pursuing our mission since 1982, Southeastern Guide Dogs now has over 1,100 dogs under our auspices.

All of our services — which include selective breeding and expert dog training; comprehensive on-campus student instruction; and lifetime alumni support — are provided at no cost to recipients. We rely 100% on private donations and receive no government funding. Southeastern Guide Dogs has the distinction of being dually accredited by the two premier, global accreditation bodies: the International Guide Dog Federation and Assistance Dogs International. Learn more at www.GuideDogs.org.

REFERENENCE VIDEOS FOR INSPIRATION AND TONE:

Here is the current Sponsor a Puppy program broadcast spot from Southeastern Guide Dogs:

https://vimeo.com/359068833/54a1f620fd

Here are two recent successful SEGD campaigns that featured puppies:

https://www.youtube.com/watch?v=M2r5E9pCt_0

https://www.youtube.com/watch?v=CrrSDWK28MM

Submit your script for a :60 broadcast spot that drives awareness and monthly subscriptions to Southeastern Guide Dogs’ Sponsor a Puppy program. Your script must be in .pdf (preferred), .doc or .txt format.

The most compelling Script will be greenlit, and upon submitting the Winner’s Affidavit and the IP Assignment, the greenlit writer will receive funding. Please note the payment of the Script funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets tab. 

REVISION REQUIREMENTS: Once the Script submission phase has closed, the greenlit writer will enter the Revisions Phase (What is a Revisions Phase?). Writers will perform reasonable edits on their script according to the Sponsor's feedback.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.