Create a suite of three Spanish-language videos utilizing TikTok and Instagram-friendly transitions, styles, and trends to promote T-Mobile's partnership with Univision and the Spanish-language streaming service ViX+. 

Are you interested in Spanish-language premium content? Then say no more! T-Mobile has partnered with Univision and they're giving new and existing customers in the US one year of ViX+ access. ViX is the first major worldwide streaming service developed for the Spanish-speaking community, and the amount of programming that you can access is incredibly exciting. It's got over 10,000 hours of original series and movies, with live sports, news, and entertainment - plus, exclusive soccer matches from the best leagues in Latin America and Europe for all the fútbol fanatics out there. 

The goal of this project is to get Spanish-language audiences excited about ViX+, and let them know that about T-Mobile's ViX+ offer, by creating three different videos in Spanish, and Spanglish, for Instagram Reels, TikTok, and Twitter. T-Mobile is searching for a creator that has honed their vertical video skills and can utilize some of the more exciting trends to create something that'll immediately hook people and be really engaging. Think about exciting vertical trends and formats and how they handle transitions, styles, and actions. Live-action is the preferred approach, and while the team is open to the stop-motion approach, they aren't looking for any 2D or 3D animation.

The three videos should EACH be unique, but you have freedom in how you distinguish them from each other. They could certainly use the same talent and location, but they don't have to, and it might be more appealing if they didn't. That said, we anticipate that the main differences between the videos are in narrative and messaging. Either way though, you'll need to create each video in BOTH Spanish (for Instagram, Twitter) and Spanglish (for TikTok). Importantly, you should note that this offer is for customers in the United States, and since the Spanish-speaking community in the US is very diverse, we want to make sure that the language and accents that you include make this feel relatable to a wider audience - not just Mexican-Americans. 

 
Additionally, these have to keep T-Mobile's consistently vibrant and playful voice. T-Mobile is, after all, the Un-carrier, and the content that they create is clever, cool, and quirky. Get inspired by taking a look at the T-Mobile Latino IG account, as well as their TikTok account, so you see what we mean. For more on ViX+ and messaging, check out the Background section. 

One consideration when jumping into these is that it is not necessary for you to have a large team or extensive production capacities to execute this project. These videos could be shot with just your phone, if you have a strong concept that can still get people excited.

For your pitch, please include some detail on the trends, formats, transitions, edits, or effects you'd use in your videos. If needed, include links to TikTok or IG videos (they don't have to be your own) that represent what you'd be aiming for. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 9 total video assets.

• Three :30 hero Spanish videos for IG and Twitter (9x16, 1x1)
• Three :30 hero Spanglish videos for TikTok (9x16)

TIMELINE: HERE

EXPOSURE:

• T-Mobile Latino Instagram
• T-Mobile TikTok
• Please review the platform best practices page.

TARGET AUDIENCE:

• Hispanic & Latino audiences, customers, and potential customers in the United States.
• Latino & Hispanic Customers

TONE: Uplifting, unexpected, exciting, positive, and playful

EXECUTIONAL MANDATORIES: 

• All copy for these videos will need to be written in Spanish, and Spanglish.
• Casting must reflect the diversity of Spanish-speaking people in the United States.
• Your videos MUST be clear that T-Mobile is who brings ViX+ all in one to your phone and tablet.
• The primary logo to use is the full T-Mobile logo. 
• Always make Magenta (#E20074) the hero color in designs. Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

ViX+ has programming for everyone in the family: premium Spanish language series, exclusive movie premieres, and an exclusive selection of live soccer games, so fútbol fanatics can follow all the action. In addition to featuring live Liga MX matches, ViX+ is the only Spanish-language streaming service in the U.S. with coverage of the UEFA Champions League, Europa League, and Conference League matches. ViX+ is also the Spanish-language home of all UEFA National Team competitions including the UEFA Nations League, Euro Qualifiers, UEFA Euro, and the Finalissima.

Below are some of the claims for inspiration and tone for the copy, and you can find details here on T-Mobile's site, but please keep in mind that all copy for these videos will need to be written in Spanish or Spanglish. Approved Spanish translations of the claims below is available for the pitch winner.

• The largest Spanish language streaming service in the world with original series and movies and live sports. 
• The best and largest hub for Spanish language content.
• The best and largest hub for Spanish language original series and movies. 
• More original series and movies
• More exclusive and live soccer
• More exclusive and live sports
• More original series. More movies. More sports. More soccer.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• T-Mobile Latino IG
• T-Mobile TikTok

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute these videos.
  
  
• TREATMENT (REQUIRED): A quick document breakdown what's going to happen in the videos, or links to existing TikToks that represent the style you'll be aiming for. This can be very simple, and just helps the Sponsor understand a bit more about what you'd want to create. If it's helpful to you, we've provided a treatment template, which you can find here. 

• LINKS (REQUIRED): To your previous video work. Please include links to Reels or TikTok content you've worked on, or to your own Instagram/TikTok account. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor.
• TREATMENT: This project requires treatment approval. The treatment should describe how you plan to execute the videos and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be up to multiple rounds of feedback until a treatment is approved by the Sponsor.
• CASTING: This project requires casting approval. Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role, with at least one of those options being a person of color. If the Sponsor does not approve any of your options for a role, you may be asked to submit two new actor options. Additionally, owing to the risk of disruption from COVID, you will be expected to have backup talent approved by the Sponsor in advance of production to account for any last-minute changes.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

If your TikTok videos need to feature music from the TikTok Business Library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.