Tongal is looking to add even more Instagram-savvy creators to the @Tongalteam Social Crew to help brainstorm and produce engaging content for Tongal’s Instagram channel on an ongoing basis.

The goal of this project is to identify up to 3 Tongal community members to join our elite @Tongalteam Social Crew and create engaging, fun, and original social content for Tongal’s Instagram channel that other creators will LOVE. 

If you've noticed the #TongalSocialCrew hashtag on our posts, you've already enjoyed some of the wild, hilarious, and educational content that our Crew members have been creating for the better part of 2020. Now it’s time for another class to rise up and take over the world (or at least, our Instagram channel).

Ideal Social Crew members will be Instagram-fluent and possess video, animation, photo, and/or design skills, while also bringing their unique talents and personality to the channel. Jump down to Background/Additional Details for more creative direction.

Your focus will be on creating great content, but Tongal is also committed to promoting the creator behind each post. For this reason, every post you create will be credited back to you, making this a great opportunity to grow your own Instagram following while building out a social marketing portfolio.

HOW WILL IT WORK?

By joining Tongal’s Social Crew, you’re signing up to create content for Tongal’s Instagram channel on an ongoing basis over the next 3 months (mid-December 2020 through late-March 2021). Selected creators will have direct access to bounce new ideas off our internal team, from stand-alone posts or series to Instagram Stories, and we're excited to see where you want to take things. Additionally, Tongal may have an idea for a post or series which we put out to the Crew to see who is willing and able to execute on the idea. 

DELIVERABLES: 24 total stand-alone Instagram posts adhering to one of the following formats:

• Instagram In-Feed posts - Image, or video up to :60 (1x1 or 4x5)
• Instagram Stories - Up to :15 per video (9x16), with multiple videos as a single file to create a single "post"

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE: 

• Tongal’s Instagram channel, @Tongalteam, with credit back to you as the creator. 

• Be sure to check out our platform best practices page.

TARGET AUDIENCE: Entertainment-lovers, Tongalers, and filmmakers, editors, writers, and animators in general

TONE: Fun, relatable, inspiring, supportive, inclusive

EXECUTIONAL MANDATORIES:

• Selected @Tongalteam Social Crew members MUST create a minimum of eight original Instagram Social Assets per calendar month (images, videos, boomerangs, etc.)

• Submissions MUST adhere to Instagram specs as outlined in Background/Additional Details

• Submissions MUST adhere to Tongal Brand Guidelines, which will be supplied to crew members

• Selected creators MUST share a minimum of two of their original Social Assets per month with followers on their own Instagram channel(s), while tagging @TongalTeam (posted natively or pushed to their Instagram Stories from the @TongalTeam channel)

The @TongalTeam Social Crew is an initiative designed to showcase the work of our global creative community, while making cool sh*t for the Tongal Instagram channel. The goal here is to feature content “by creators, for creators,”, so potential Crew members should consider the kind of posts they’d most like to see on the channel - and how their skillset can contribute to the conversation - when pitching.

In addition to stand-alone content, you are also encouraged to consider serialized or recurring content frameworks when pitching. We are completely open to seeing what you can uniquely bring to the table, but here are some references to get your wheels turning:

#TONGALSOCIALCREW REFERENCES:

• Anatomy of a Shot: CineFade

• Pay in Exposure?

• We Heart Creators GIF

• How to Crowdfund Your Film

• Movie Clips That Make You Feel Old

• Fast Filmmaking: Shaping Light for Outdoor Interviews

CONTENT BUCKETS WE PLAY IN: 

• How-To and DIY (Simple LED Light Trick + DIY Table Dolly + Anything from ShittyRigs)

• Tongaler Behind-the-Scenes (Storyboards to Final Frame + Tongal filmmakers share their work + Tongalers on set)

• Do/Watch/Try This (Equipment Reviews + Movie Reviews)

• Inspiration and the Road to Fame (#MondayMotivation - Issa Rae + Finding Inspiration at the Costume Shop + Before Harrison Ford was Famous)

• Learn From the Pros (BTS of 1917 + Wings (1927) Tracking Shot)

• Topical Humor + Memes (Fix it in post + Baby Yoda + Spark Joy)

To be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery. 

• PITCH SYNOPSIS (REQUIRED): 500 characters or less explaining why you’re a good fit for joining the @TongalTeam Social Crew, outlining the qualifications or skills you bring to the table, and the types of posts you’re most interested in creating. 

• LINKS (REQUIRED): Links to your personal or professional Instagram account that demonstrate your capabilities or approach. Additionally, you may link to individual posts that you especially think we ought to check out.

• SAMPLE INSTAGRAM ASSET (REQUIRED): Submit one sample image or video you think would be a good fit for the @Tongalteam channel and that aligns with your creative interests and strengths.

• NOTES (Optional): If you'd like to add further context to your Sample Instagram Asset, you have the option to include a note about your submission in 1500 characters or less - also a great place for adding suggested copy to accompany your asset!

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with Tongal and show us what you're capable of. Consider submitting a pitch video in which you tell Tongal why you should be selected to join the @Tongalteam Social Crew and share any ideas you have for posts you’d like to contribute. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

Three greenlit creators will be selected to join the @TongalTeam Social Crew and each earn $250 to be part of the program for 3 months. Additionally, each creator in the Social Crew will earn $200 per month to create 8 pieces of Instagram content. Should your pitch be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION: Prior to creating ANY official Social Assets, Social Crew members must connect with their Tongal Producer to receive brand guidance.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

1.     Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2.     BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3.     Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4.     Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5.     By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6.     Limit 1 submission per member.

7.     You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.

8.     Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.

9.     See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.