Create a compelling campaign concept to generate buzz around Capstone's revolutionary Thin Cast Smart Mirrors.

What would drive you to buy a mirror that could display anything? Capstone Connected has integrated the limitlessness of display technology into their Thin Cast Smart Mirror. In a world where we're already surrounded by content, their cutting edge technology allows you to conveniently access everything from traffic and weather to entertainment, all while using the functionality of a mirror. Capstone now needs a strong new campaign to drive sales of their Thin Cast Smart Mirror, and they're turning to you for a concept that will find an impactful way to excite, educate, and - most importantly - trigger a call to action.

We need you to brainstorm blue sky ideas for an innovative way to create buzz around this product. They want their Thin Cast Smart Mirrors to be synonymous with ambient computing, for it to be a necessary addition to any smart home that fits within their targeted demographic. 

Fortune favors the bold: we're looking for BIG ideas here, not individual video concepts. We want attention-grabbing, PR-worthy stuff. What's going to get people's attention? What's going to make a difference? How can we show people that they need a Thin Cast Smart Mirror in their home?

If you have any questions or other project updates, check out the Project Forum.

EXPOSURE: Potentially across multiple platforms, including broadcast, social media, platform websites, and more.

TARGET AUDIENCE:

• Age: 22-55
• Income: 125K+
• Education: High School Graduate and some college
• Interests: Enjoys technology and active lifestyles

Capstone Connected has been on the leading edge of emerging technology for nearly two decades, having been one of the first to successfully implement convenient portable LED light bars. With a start-up mentality backed by years of experience, they check all the boxes of a kick-ass tech company. Now they're ready to lead us into the age of ambient computing. 

The Thin Cast Smart Mirror is like no other product on the market. It's a unique item that people can use daily to browse the web, watch videos, download apps, and listen to music; the possibilities are endless. 

Ambient computing refers to technologies that allow people to use a computer without realizing it. It surrounds us all, improving our daily lives. Adding a Smart Mirror is a necessary addition to any home: perfect for organization, scheduling, social media content, fitness and more. Capstone Connected believes that everyone needs a Smart Mirror in their lives. 

In order to be considered for this project, you must include the below in your concept submission:

• CONCEPT (REQUIRED): Tell us about your campaign concept using up to 250 characters. Your campaign concept should be attention-grabbing and PR-worthy. Remember that we're not looking for individual video executions - we need a spark of inspiration or a distillation of what will happen. As always, campaign concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five campaign concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.