We'd like to capture the NYC "Kind to City Skin" event in a truly engaging and relatable way. New York is an energetic, expressive city - full of passion and color - especially in Spring. This film has the potential to be the most authentic of the series because New Yorkers are renowned for their candidness. Hate it or love it, we let the world know! Knowing how to evoke that dynamic between the attendees and skin experts is the key to making this film believable and beautiful, inside and out.
I was the Director and Cinematographer for the eHarmony, Estee Lauder and Sole Society spots and the editor of the Clean & Clear Anthem. Beautiful, natural-feeling photography and organic interviews are the key to my process.