I love the idea “Things To Share” for its simplicity yet effectiveness. My approach would be to shoot an intimate and slightly voyeuristic video that explores the sharing of moments between family members. Throughout the spot we only hear natural sound along with on screen GFX that reinforce our story. We then reveal someone from each duo has a package of Welch’s Fruit Snacks. We see a brief compilation of all our characters sharing their Welch’s Fruit Snack.