A young mom is in her kitchen with her two active kids getting ready for school. Her coffee is ready. She reaches for sugar, and gives a look of frustration, looks at her kids, smiles, then pushes it aside to find a Splenda Box. " I'm not trying to be perfect, but I know that small changes like choosing Splenda start my day right. There are so many choices out there, that I know that this small change can make a big impact on my day. I'm starting my day off right when I turn to Splenda".