Produce a clever, witty, and entertaining 8+ minute YouTube video that leans heavily into pop culture by using the lens of astrology to discuss and compare the most popular Real Housewives that are currently on Bravo.
If you've looked through a social media feed lately, you know that astrology's having a moment, and let's be real - it's kinda fun to think that our personalities and behaviors are predestined by the stars. Are you prone to procrastination? It's because you're a Gemini! Relationship didn't work out? Scorpios aren't a good match for you anyway. It's fun when we consider it all in the context of our lives, but it's especially fun to think about the astrological signs of our favorite celebrities, and use that as a way to better understand the drama playing out on our TV screens.
And when it comes to drama, the Real Housewives dish it in spades, so in this project, Bravo wants YOU to merge the worlds of astrology and the Real Housewives by creating a clever and engaging longform YouTube video, at least 8 minutes in length, that looks at some of the most popular and current Real Housewives through the lens of their astrological signs, and explores whether their most entertaining and dramatic moments were simply written in the stars. Your first instinct might be to look at this as an editing project, and you'll certainly need to leverage actual clips from the shows, but it's much more open ended than that, so read on.
Let's start with the creative approach itself: the Bravo team wants something that's particularly entertaining and pop culture-heavy, and they want to take viewers on a real journey through different astrological signs or astrological milestones using the current Real Housewives as subjects. That probably means we'll want to prop up their most notable (and sometimes most extra) personality traits against the qualities typically associated with their star sign. To give you an example: you could, for instance, pick one current Real Housewife as the best "example" of each of the 12 astrological signs, and then create a mashup with clips from their respective show alongside a list of the most common traits of each sign. Like, isn't Shannon Storms Beador from The Real Housewives of Orange County SUCH an Aries?! Alternately, you could focus on astrological milestones (like Mercury being in retrograde), instead of cycling through the individual signs. For example, Meredith Marks (from The Real Housewives of Salt Lake City) is known for loving her baths - especially on girls trips. She's a Sagittarius, and under a new moon, a bath ritual tied to astrological signs is totally a thing.
Bravo wants this video to authentically resonate with Real Housewives fans, so while not a requirement, it's an added bonus if you're a genuine fan of the franchise already so you're caught up on the who's who of each series. Either way, tone and voice are going to be key, and while utilizing existing footage can help with that, if your creative approach brings a strong perspective, you might want to bring in a copywriter or a legit superfan. For the uninitiated, check out more information about the current Housewives in the Background.
Now in terms of execution, Bravo is actually open to any and all filmmaking styles. So, yes, you could take an editing-first approach and use clips from the show, augmenting them with clever motion graphics, but you could also shoot a live-action video where an astrology expert lays out the birth charts for several Housewives. You could even animate key moments from the show in a constellation aesthetic to show how all the drama was actually written in the stars. Different creative approaches are more than welcome for this project, but however you go about it, what's really important is that your video captures the BIG personalities of these women and finds clever, fun ways to compare them to their astrological signs. Whatever your approach, we do expect that you'll need to utilize at least some existing footage from the different Real Housewives series to help fill the 8+ minute runtime.
Lastly, you'll see in the Deliverables list below that you will also need to create a :30-:60 social clip to promote the video on other social platforms like Instagram and TikTok. Please note that this is not a separate trailer asset, and should instead be a clip pulled directly from your YouTube video, resized for 9x16. You will need to think intentionally about which clip you utilize for this asset, and how it can be thoughtfully resized for the vertical frame.
In your pitch, please tell us about your concept for the YouTube video, and if you want to throw us a Pitch Video or a proof of concept, please feel free to pull from the official Bravo YouTube Channel. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are two total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Fans of the Real Housewives series, Bravo's social media following
TONE/FEEL: Clever, fun, humorous, zeitgeist-y, pop culture obsessed
EXECUTIONAL MANDATORIES:
OPEN BID:
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If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
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REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: You will be required to use the Bravo-approved music provider Source Audio to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that Bravo selects at no charge solely for its incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.