Got an RV? Produce an engaging and direct on-location social video for Harvest Hosts, inspiring RVers and campers alike to purchase an annual membership to use with their RV when traveling.
*Although anyone may submit, Harvest Hosts is only available in the US & Canada, and you must be able to film at one of their 9,500 locations.*
Camping can be an excellent opportunity to reconnect with nature and one's self. It can also be challenging if you show up to a less-than-forgiving campsite unprepared. That's where Harvest Hosts come in, because they're a network of farms, wineries, breweries, distilleries, golf courses, and other businesses that invite RVers to stay overnight at their location, ensuring that they will always have a safe, convenient, and unique place to stay at a moment's notice. Now, Harvest Hosts wants to spread the word about all of their membership's amazing benefits.
The goal of this project is to create an eye-catching, informative social video that showcases the benefits and touches on the simple process of using Harvest Hosts, in turn inspiring RVers and campers alike to purchase Harvest Hosts' annual plan for their next camping adventure. Importantly, this video will need to feature an RV and be shot on-location at one of Harvest Hosts' 6,000 small business host locations, so it's likely a good idea to do some research on their website for film-able locations near you and work that location into your concept. You'll want to consider a location that offers the highest potential for interesting, gorgeous visuals, because though this video needs to be informative first and foremost, the word is still getting out about Harvest Hosts to the camping community, so therefore will need a strong visual hook. It is important that the property you select for your pitch is a Small Business property and NOT a Boondocking Property.
For casting, the key element for Harvest Host is to cast someone that either is or appears to be an RV expert that’s been doing it for years. If you're able to find someone authentic, great! If you need to cast talent, confidence will be key. Harvest Hosts' most successful video to date starts with a couple saying “After 6 years of RV travel I wish I knew about this sooner," so experience goes a long way in this community of campers.
Along with key messaging do's and don'ts you'll also see solid tonal references in the Background for how this could feel, but you'll also want to be sure the video adheres to the best practices of YouTube's ABCDs of creating effective video ads. Since this brand speaks to a service more than a product, you'll want to find creative ways to incorporate the branding early and often.
For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: RV campers, adventurous people interested in exploring new camp sites.
TONE/FEEL: Informative, adventurous.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
Do’s/Talking Points:
Dont’s:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION BIBLE & APPROVALS: Prior to the commencement of actual production, creators MUST prepare a singular pre-production "bible" document with the elements contained below, and that document MUST receive final approval from the Sponsor. We recommend that you use the bible template we provide HERE, or something very similar. The bible can be presented in stages as different elements are ready for review (i.e. it's not expected that storyboards, if required, are ready with your first draft). Apart from the below, you're also welcome to include other key items that you think would be helpful to communicate your plan (e.g. moodboards, lighting, music, shot list, etc.).
Note that there may be multiple rounds of feedback until elements are approved, and if you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks, Universal Production Music, and PrimalHouse Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.