We’ll intro w/3D animation framing it as a real television program, as we have just returned from commercial. Capture the office environment through angles that mimic a real football game. High angles, long lens close ups. (Refer to 3rd Link) “Madden” speaks from a real field booth. Sports marquee on video with score. Terms such as “Delay of Game” (Saying “Um” a lot) “Encroachment” (Bypassing secretary) “Holding” (Holding handshake too long) Madden calls a “Fumble” that loses the game.