Create a live action TrueView video for Minnetonka, a proudly independent, fourth-generation family-run business who have a long history of creating high quality footwear at an accessible price point. Minnetonka is also committed to doing the right thing by lowering their environmental impact and honoring and investing in the Native American community. 

The goal of this project is to create a :30 live action TrueView video and a :06 bumper video that introduces viewers to the Minnetonka brand, showcases their products in realistic lifestyle settings, skews toward a younger generation in their late 20’s/early 30’s, and ends with the tagline, "Generationally Good Footwear" to accent Minnetonka's commitment to the environment and the history of those who love their comfortable and stylish moccasins, boots, sandals, and slippers.

Minnetonka is only looking for live action executions, as your videos must showcase a number of their products and subsequent designs.

Is this moment made better because you’re wearing your Minnetonkas?” This is what Minnetonka wants creators to think about when choosing themes and locations for the video concepts they create. We want to evoke feelings of comfort and a casual vibe.

Comfort is at their core both physically and emotionally and they create products that are nostalgic for many as they are often enjoyed by multiple generations. Their visual style is casual and cozy, with a bit of everyday adventure and the type of person who wears Minnetonka's appreciates a relaxed look with a unique/artistic touch. While Boho style has worked in the past, they do not want to lean into this aesthetic too heavy causing the video to feel dated.

Locations should feature places that are comfortable and cozy but also lending of creative spark. A modern desert or a cozy cabin with modern and artistic touches would be a good fit and props are an excellent way for you to invoke a more creative and authentic artistic lifestyle behind the scenes. Ultimately this is an avenue for your creativity to shine so long as it showcases Minnetonka with the executional mandatories in mind.

Check out more information in the Background, or ask questions here in the Project Forum. 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9)
• One :06 bumper video (16x9)
• One alternate :06 version (16x9)

Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting. 

TIMELINE: 

• Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.
• 3 to 4 days has been allotted in the schedule for shoe delivery so keep this in mind as you map out your production timelines. This applies to US delivery only and will be adjusted if the greenlit filmmaker resides out of the US.

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

TARGET AUDIENCE: 

• All generations with a focus on women and men in their late 20's/early 30's who dress casually and enjoy being cozy, yet are active.
• They're also looking to appeal to men who are considering gifts for their partner or for themselves.

TONE: Casual, cozy, high quality, unique, artistic.

EXECUTIONAL MANDATORIES: 

• Must ensure a diverse talent is represented in casting. A male and female can be cast but focus should be on the female with secondary focus shifting to the male showing male products are sold as well.
• Please DO NOT include Native American inspired props or designs unless you can verify/provide proof that the products were designed or creative by a Native American person. Any Native American props MUST be approved before shooting.
• Show talent wearing their Minnetonka in a cozy indoor setting AND natural outdoor setting on their light adventures. While Minnetonka shoes can go outside, they are not performance/technical adventure shoes.
• Your videos must conclude with the following CTAs: 
  • Generationally Good Footwear

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

The tagline, "Generationally Good Footwear" at the end of the video comes from Minnetonka being a 4th generation family owned business with commitments to the environment and the history of the people sharing their footwear throughout family generations.

KEY MESSAGING: 

• 76 years of creating high quality footwear (since 1946).
• High quality at an accessible price point.
• Comfortable footwear the provides physical and emotional comfort (i.e. "comfort food for your feet").
• Committed to doing the right thing by lowering our environmental impact and honoring and investing in the Native American community.

PRODUCT BREAKDOWN: Note that these are the products you will most likely be featuring and the colors will be chosen for you by Minnetonka.

• Eco Anew Sneaker - Women's | Men's
• Torrey Boot/Slipper - Women Only
• Tempe/Tilden - Tempe for Women | Tilden for Men
• Classic Moc/Heritage Style - Kilty for Women | Two Button Boot for Men
• Cozy Slipper Style - Alpine for Women | Moosehide Classic for Men

REFERENCE VIDEOS: Here is one of Minnetonka's favorite ads for you to review.

• https://www.ilsejacobsen.com/ the video on the home page shows a balance of lifestyle, and product closeups. Keep in mind, it runs a bit "high-fashion" than Minnetonka's brand so something similar with deeper roots in natural and authentic lifestyle moments would be preferred.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section. 

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval before the Video Phase. The Sponsor may provide feedback on your script(s) and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor. 
• HEADSHOT: This project requires headshot approval before the Video Phase. You must submit at least two actor options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options. Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role with at least one of those options being a person of color.
• STORYBOARD (if applicable): If you are doing an animated video, this project requires storyboard approval before you move into animation in the Video Phase. The Sponsor may provide feedback on your storyboard and ask you to submit a new version.
• LOCATION: This project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: For any music that you use from a library, it is MANDATORY that you use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. 

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.  You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.