Mom unpacks groceries in a kitchen. While mom's not looking a Chewy box springs to life & pops open. A Chewy bar magically jumps into her kid's lunchbox. Cut to: Snacktime with her kid unwrapping the bar happily & enjoying it. CU on the Chewy Bar highlighting the appetite appeal and tasty ingredients. The next day, in the kitchen while getting ready for school, kid watches and laughs as several new chewy bars jump from the box into his lunchbox yet again. Later that day he shares with friends.