Produce a fun, social-first live-action video for Lowe’s using light VFX and the "emoji-plucking" social trend to highlight their new Pink-O-Ween LiveTrends Collection of adorable Halloween vases.
*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada.*
Halloween decor isn't just about traditional orange and black anymore! Lowe's is embracing the popular "Pink-O-Ween" trend with the release of their exclusive Pink-O-Ween LiveTrends Collection, a line of spooky-cute succulent planters made for modern Halloween decor lovers. To build excitement and showcase these unique products on social media, Lowe’s is looking to produce a fun, trend-driven video that feels native to socials and gets folks excited for Halloween!
The goal of this project is to produce a single live action social video that promotes their Pink-O-Ween LiveTrends Collection in a clever and engaging way, utilizing some light visual effect work to tap into the "emoji-plucking" social trend within a fall setting. Creatively, the video must open with the hook: "If your Halloween aesthetic is more pink than pumpkin...these were made for you." From there, we're looking for a strong but clean execution, where the talent will "pluck" on-screen emojis from somewhere on the screen and then transport/transform them via visual effects into each of the real Pink-O-Ween succulent planters. You can see the exact emoji-to-product breakdown that must be featured in the Background.
The live action component can be pretty simple, and you can film with either a camera, an iPhone, or some other smartphone, but you will still need some talent to appear on screen, since we'll need someone to interact with the emojis, and you'll also want to be intentional about the location and the wardrobe that you're using. There's no real need to film at a Lowe's store, as that would complicate this more than necessary, so think about some kind of setting that feels authentic to the consumer or the theme without distracting from the action. For wardrobe, a full Halloween costume would be a distraction, so unless there's a particularly compelling way for you to do that, you're probably better off thinking about a relatable everyday outfit, with lightly themed accents.
FOR YOUR PITCH: As this project relies heavily on a seamless execution, your pitch should clearly detail your experience with light post-production VFX or animation, and it should address your proposed filming aesthetic, your talent, and how you'll actually execute the emoji transformations cleanly.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is one total video asset.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Halloween enthusiasts, modern home decor lovers, Gen Z and Millennial shoppers, and anyone whose Halloween aesthetic leans more "pink and pastel" than traditional spooky.
TONE/FEEL: Fun, trend-driven, playful, visually captivating, and social-first.
EXECUTIONAL MANDATORIES:
AI USAGE: No AI usage of any kind is permitted on this project.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
Lowe's continues to lead seasonal decor trends by introducing collections that speak directly to viral aesthetic movements on social media. The Pink-O-Ween LiveTrends Collection combines small succulents with unique pink planters, giving traditional Halloween decorations a fresh, stylish twist.
Product & Emoji Mapping Breakdown:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Slipstream. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library Storyblocks, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may NOT use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.