Fans of Pepsi also love SPORTS. So, Pepsi sponsors the YEAR-ROUND sports extravaganza. We follow a team of enthusiasts who go to the most exciting sports events not only in the U.S. but in the world! Soccer, football, tennis, golf. But also, we follow exotic annual sporting events like Le Mans and Running with the Bulls in Pamplona. Our team of "enthusiasts" (chosen for their love of video documenting and sports) show us how the world loves Pepsi... and great world-wide sporting events.