In the format of a kids game show, grown-ups in vegetable costumes (Broccoli, Carrot) pitch themselves to a panel of discerning kid judges. The kids reject the vegetables with humorous hostility. In the third round the kid judges are presented with Pediasure Sidekicks -- they are a hit! Reveal the final contestant is not a vegetable but a smart, health conscious Mom. After a product shot and a quick VO the kids finish the PediaSure with a slurp and the game show crowd applauds.