The "Drumming with Excitement" spot, based on the idea
“Body Drumming”, will consist of several women of varying
races and occupations applying Palmolive Oil Infusions at
different times of the day. A composer and a sound designer will
create a rhythmic beat from the sounds of the women applying
the moisturizer. The tempo will intensify as the ad comes to an end,
culminating in the women drumming on their bodies with their hands to
celebrate how great they feel.