Links to samples of your previous work
Strike while the iron is hot.
There will not be a better time to capitalize on this potential:
1. The original Zen Babies are only 1 year older and still insanely cute / more animated.
2. Hype/Success is still very fresh to continue the ZBZ adventure.
3. Proven social media share value; we have more ideas on how to further market in unique ways beyond just the commercial for SC, FB, TW... etc.
4. Bidding war potential since Sam's Club might want to fight to keep the Zen Babies their brand.
VISIBLE MEASURES:
Big Game Zen Babies
True Reach® 23,505,304
Campaign contains 4 assets and 13 uploads across 4 sites
Release Date: December 9, 2015
Silver Telly Award Winner 2016
AVA Digital Platinum Winner
DigiDay "Best Use of Content" Marketing Nominee 2016
#2 Rank Digital Super Bowl Ads 2016
Shamelessly capitalizing on the huge success of Zen Baby Zen for Members Mark & Sam's Club... we think selling the idea of creating a Superbowl Spot for "Brand X" featuring the same Zen Babies from the original video would be another giant win. "Riot" & "Falcon" are the grandchildren of the famous rockstar Alice Cooper. Our team is now part of that family & Alice would be very willing to participate in a cameo for Superbowl spot.
Alice is currently on tour with the "Hollywood Vampires", a group also involving Johnny Depp & Joe Perry. Could be potential to get all members involved.
Zen Baby Zen made it all the way to the #2 Rank for 2016 Digital Super Bowl Ads, so we already have a built in audience that will be nostalgic for the talking babies.
We are currently creating 4 new Zen Baby spots for Sam's Club; paving the way for a much anticipated Super Bowl Ad.
Incorporating proper budget, a fantastic script, & celebrity could easily be a big sell at the big table.
Big Original Content Idea
Zen Baby Zen :30 Super Bowl Ad Featuring Alice Cooper.
