My approach is to use the text/stat integrated visuals, provided in brand assetsk of this project and mimic that exact style to the commercial. For example; Instead of seeing a cigarette etc. you will see a stats from key marketing messages in shape of a cigarette, just like in the ad(But moving). I will use VO for both clips which I think is the best way to convey all the key messages withing 20 seconds. If all this sounds interesting, please take a look at my script and pitch document. Thanks!